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I, Steve: Steve Jobs in His Own Words
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I, Steve: Steve Jobs in His Own Words

Drawn from more than three decades of interviews, public statements, and media coverage. I, Steve is a collection of Steve Jobs most thought-provoking insights. All told in his own words.

In today’s episode, I break down the short book I, Steve: Steve Jobs in His Own Words.

Explore my favorite ideas and quotes from Steve Jobs drawn from more than three decades of interviews, public statements, and media coverage:

  1. Steve Jobs’ Credos

  2. Steve Jobs’ Quotes


Every month we break down 8 books and essays to extract the best ideas and frameworks. Get them for just $15/month.


Steve Jobs' Credos

It's not done until it ships.
— Steve Jobs from Folklore.org, January 1983

The journey is the reward.
— Steve Jobs from Folklore.org, January 1983

Real artists ship.
— Steve Jobs from Folklore.org, January 1984

It's more fun to be a pirate than to join the Navy.
— Steve Jobs in Odyssey: Pepsi to Applie, 1987

The organization is clean, simple to understand, and very accountable. Everything just got simpler. That's been one of my mantras: focus and simplicity.
— Steve Jobs for Businessweek.com, May 25, 1998


Steve Jobs’ Quotes

Apple has a core set of talents, and those talents are: We do, I think, very good hardware design. We do very good industrial design. We write very good system and application software. And we're really good at packaging that all together into a product. We're the only people left in the computer industry that do that.
— Steve Jobs in Rolling Stone, December 25, 2003

All we are is our ideas, our people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thoughts that recruiting is the heart and soul of what we do.
— Steven Jobs at D5 Conference: All Things Digital, May 30, 2007

It's not just recruiting. After recruiting, it's then building an environment that makes people feel they are surrounded by equally talented people and that their work is bigger than they are. The feeling that the work will have tremendous influence and is part of a strong, clear vision — all of those things.
— Steve Jobs for In the Company of Giants, 1997

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Outliers with Daniel Scrivner
Outliers with Daniel Scrivner (Substack Edition)
We study the world's most influential entrepreneurs, investors, and thinkers. And we distill timeless lessons from their work and lives.